Product recommendations

Product recommendations

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Product recommendations section

Tip | Check out similar features like Complementary products for the product page and Cross sells in the cart to show customers related products that they can purchase in addition to the selected product.

In the Product template, the Product recommendations section displays similar products to allow customers to discover new products that are relevant to them.

Recommendations are automatically generated based on products in related collections, products that are commonly purchased together, or similar product descriptions. Recommendations improve over time with more customer and product information. You can customize product recommendations by downloading Shopify's Search & Discovery app.

Customize recommendations

With Shopify's Search & Discovery app, you can customize which products are recommended.

Download Shopify's Search & Discovery app and learn how to choose recommended products for your store’s product pages.

Note | Using automated recommendations ensures that only in-stock and published products are displayed. If you manually select recommended products, make sure your product list is up-to-date.

Settings reference

Click the Product recommendations section to find the following settings.

Center header on content
Choose to display headings as center-aligned within section. Uncheck this option to align headings to the left.
Heading
Add text to show a main heading above the section.
Heading size
Change the font size of the heading from small (1) to large (8).
Subheading
Add text to show a subheading below the main heading.
Maximum text width
Set the maximum width of heading text between 400 and 1000 pixels.
Button link
Select or paste a URL for a button. You can add up to three buttons below the section heading.
Button label
Enter call-to-action text to display as the button label. The most effective button labels ask customers to do something (e.g. Get started, Join us, Shop now). To learn more, read "What is a Call to Action?".
Button style
Change the style of the button. Select Primary button (Solid), Secondary button (Solid), Tertiary button (Outline), or Text.
Buttons position
Choose to show the buttons either in the Header (below the headings) or in the Footer (below the product rows). In the footer position, the button is always centered.

Product list

Maximum number of products
Set a limit on how many product recommendations to display within the section: between 3 and 10.
Number of columns on desktop
Choose how many recommendations to show per row on desktop screens: either 3, 4, or 5 columns.
Number of columns on mobile
Choose how many collections to show per row on mobile screens: either 1 or 2 columns.
Enable slider on desktop
Display recommended products in a single-row carousel that visitors can click through to view more.
Enable slider on mobile
Display recommended products in a single-row carousel that visitors can swipe left and right to view more.

Section style

Top spacing
Increase or decrease the amount of space above the section.
Bottom spacing
Increase or decrease the amount of space below the section.
Enable animation
Choose whether to display visual effects when scrolling, hovering, or interacting with the section. See our Animation guide to learn more.